Iyanya Explains Why He Joined The Mavins Record Label - News Hunter Magazine


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Tuesday, 1 November 2016

Iyanya Explains Why He Joined The Mavins Record Label

Nigerian singer, Iyanya Onoyom Mbuk has explained why he let go his own label to join the Mavins record label.

The 30-year-old musician believes it will be stressful for him to manage his own music label.

Explaining why he joined the Mavins, the Kukere hit maker said:

“Honestly, It’s not hard for me to set up my own label. It costs about 120,000 to register a label, but my brand alone demands a lot of attention and the truth is I actually started a label, like I started the movement but I didn’t even see anybody that I could trust on that level because the future and what I want to achieve is way beyond putting 10 people together and moving around with branded T-shirts, which is what everybody wants you to do. But I thought about it and decided I need something stronger.

“I need to concentrate on this music because you can own a label but if you are not making good music, nobody cares. Starting a label also meant that I’ll be in charge of my music, logistics and everything, it’s too stressful and I don’t think I’m ready for that and the best option was Don Jazzy because from our studio session for ‘Gift’ last year we knew our working together was always smooth and productive so we just made it official.”

Iyanya was the co-owner of Made Men Music Group, a record label home to artists such as Tekno, Selebobo and Baci. Iyanya sings in English and Efik.

 He released his debut studio album, My Story, in 2011. It was supported by the singles "No Time" and "Love Truly". Desire, his second studio album, contained the singles "Kukere", "Ur Waist", "Flavour", "Sexy Mama", and "Jombolo".

Iyanya won the Artist of the Year award at The Headies 2013.

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