NLA unveils sports lottery and mobile platform - News Hunter Magazine

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Monday, 22 December 2014

NLA unveils sports lottery and mobile platform

The National Lotteries Authority (NLA) in collaboration with Ministry
of Youth and Sports has unveiled new products dubbed: 'Sports Lottery
in Accra.'

The NLA has also launched a Mobile Lottery Platform which allows
patrons to register and download its 5/90 Odd Games Applications onto
their smart phones and play the games using funds from their mobile
wallet.

Brigadier-General Martin Ahiaglo, Acting Director General of NLA, said
the introduction of the new products forms part of the NLA's
commitment to diversify its product portfolio and channels of
distribution which would help mitigate the associated risks of aging
customers and wrong perceptions about lottery and its patrons.

He said since football is Ghana's favourites sports, it is important
for the NLA to develop sports lottery to sell to the teeming fans.

He noted that the focus of NLA is to operate a sports product theme
around the character of lottery rather than betting, adding that the
intention is to keep the predictability and odds high and still
maintain a high level interest.
He said the Sports Lottery game would be available for sale through
existing point of sale terminals network operated by Lotto Marketing
Companies and through the newly introduced Mobile Lottery Platform.

Brig-Gen Ahiaglo said the new products would be piloted for a month to
enable the NLA assess its performances before launching it at the
commercial level.

He urged the media to educate the public to help demystify lottery in
the country.

Mahama Ayariga, Minister of Youth and Sports commended the NLA for
showing commitment and support to ensure that the sports lottery game
comes to fruition.

He said the quest by the Ministry to establish the lottery was
underpinned by its objective of exploring more sustainable sources of
funding for sports development.

He expressed the hope that the introduction of the initiative would
generate a lot of excitement among sports enthusiasts and other
stakeholders which in the long run would provide an impetus for the
local league to become competitive.

"I therefore wish to take this opportunity to invite the Ghanaian
public to give serious consideration to the invaluable role of sports
in national development and give full support to the national sports
lottery by patronising it," he said.

He said money to be accrued with the game would be used to enhance
sports infrastructural development as well as supporting development
of the less endowed sporting disciplines.

With the sports lottery game, pools of 12-16 matches are created in
advance involving local, regional and international matches.

The game involves selection of the home team or away team winning or
the match ending in a draw. As the matches progressed, results are
declared and the excitement builds up as predictions for the lucky
ones come true.



Credit: GNA

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